Kudos to Kevin Morris at the Daily Dot for the succinct and entirely accurate description of the junk take-over of Facebook. SJN Sales spends less and less time, and fewer resources, participating on Facebook because the spam and chuckle-headed content control has entirely dominated the pages of our company and our staff.
The SJN Albuquerque office manager has returned to our long-time communication and update tools: email, texts, and the good-old telephone because Facebook messaging is now too much trouble for on the road sales team members. They simply don’t have the time or bandwidth on their mobile devices to meander through a thicket of irrelevant ads and notifications of 600 new followers who want to play games or exchange pictures.
SJN sales people at trade shows and conventions have also noticed a highly noticeable downturn in the number of contacts and show floor meet-ups that ask for, or use, Facebook as a connection tool. This is a major trend from both of the past two years where our outsourced sales teams pretty much demanded FaceBook pages and Marcom support because prospects requested it, daily.
My favorite teenager tells me that the target teens, and key college age users, are abandoning FaceBoook in droves because it’s “full of so many lame ads, I can’t find my friends pictures and stuff.” SJN salespeople, interns, and staff on every team from healthcare, to legal sales, to, yes social media solutions, are de-friending FaceBook, or at least ignoring it for longer and longer time periods, for similar reasons.
As a business the SJN team has always preferred the relatively professional environment provided by LinkedIn groups. But, LinkedIn too is moving toward monetizing a content farm full of useless video and other irrelevant advertorial as well. We are hoping that LinkedIn will learn from the hoodie crowd at Facebook, that spam and crud control is a key part of keeping LinkedIn networking groups relevant to real professionals.
Yes, social media is a business. And yes, as an outsourced sales company, SJN Sales believes that virtually any new tool, used well, is a great idea and generally good for business. think some aspects of social media are under appreciated as the important business tools, they have become. That said, we geeks who read TOS, know that Facebook and the other social sites have given themselves virtually unlimited permission to re-market their users, our data, and our connections. There is really only short-sighted, short-term revenue goosing to blame for the swarming of ads and advertorial.
There is an element of short-term myopia, and unfettered greed, in adding 80% advertising to my timeline and wall, and the asking SJN and other companies, and charities including the Girl Scouts, to pay extra to promote a post, perhaps for our upcoming events, up out of the unwanted advertising clutter.
Big Data collection and aggregation is the underlying revenue bonanza for “free” social platforms. Like it or hate it. The long-run money will be on the perfectly legal tracking of who plays games, buys gifts, life events, etc. If your company has one of these new social tracking or management solutions, our social and data sales teams would love to speak with you.
So spare me the clutter Facebook Learn to target better quick (I’m a lousy lead for baby clothes, even though I bought a gift recently). In sum, grow up before you alienate the whole Facebook universe, from Tweenager, to CEO, to Grandma.